10 Best Email Marketing Platforms 2025

Email marketing platforms are different today, so what are the essential features? What is the cost? If you need assistance, please get in touch with us, and we’ll be happy to assist.

Let’s get started with the right platform to meet your requirements.
The Best Email Marketing Services
If you’re seeking more specific tool recommendations, take a look at the reviews of particular sectors:

• Free and cheap email marketing tools
• Best email marketing tools for Shopify stores
• Jump to our industry overview below
• Best CRM with email marketing
• Best email marketing tools for ecommerce
• Best email marketing tools for affiliate marketers
• Best CRM with marketing automation

10 Best Email Marketing Platforms Overview

I’ve come across email marketing platforms utilised in many different ways. However, most people are looking for an email marketing system that can do the most critical tasks in a straightforward manner.
Create appealing HTML emails with no code. Automate your email campaigns. Segmenting and directing messages to the right audience. Good email marketing services are designed to fulfil these requirements.

There are a lot of differences between the platforms. What features they offer, as well as the people they’re best suited for, and the cost. I’ll go over the different features in a separate review for every platform. Here’s a summary of the 10 platforms we picked out of the 27 we evaluated.

Best Platforms	For	Free Trial
Brevo	Free email marketing	Yes
MailerLite	Starting with email marketing	Yes
beehiiv	Newsletters & monetization	Yes
ActiveCampaign	Marketing automation	Yes, 14 days
HubSpot	All-in-one  platform	Yes
Moosend	Small businesses	Yes, 30 days
AWeber	Email design	Yes
Omnisend	Ecommerce	Yes
GetResponse	The best way to start with email marketing	Yes
Kit	Subscriber growth & creators	Yes

What to Look for in an Email Marketing Platform?

I’ve had my fair share of email marketing platforms over a lengthy period. We’ve tested and evaluated more than 30 for this site. This has provided me with a lot of knowledge about both the positive and negative aspects of email marketing. However, there are certain aspects I’m looking for as vital. Below are my favourite 6:

• Drag-and-drop editor for emails: You won’t find an email marketing service without an HTML email editor that isn’t coded nowadays. They’re essential for making attractive email designs quickly. Therefore, the first thing I evaluate email marketing software on is the ease of use of the email builder, as well as the quality and selection of templates that are pre-designed.
• Automation that is user-friendly. Automation streamlines and speeds up everything that has to do with trigger email marketing. It could be simple autoresponders or welcome emails. Or automating complete customer journeys that include how you manage and sort leads. Whatever you’re trying to automate, it must be attainable. For email creation, I look at visual workflow builders to see their ease of use and how precise you can make your automation.
• Forms and Landing Pages: Email marketing doesn’t go everywhere without having individuals to send your campaigns to. Building the number of email addresses you have is crucial to boosting your business. There are other tools to create lists, but the most effective email marketing software includes lead registration forms and capture forms. And landing pages to serve forms on.
• Segmentation and personalisation: Email marketing gets the most outstanding results when you concentrate your marketing campaigns and make them more personal. Segmentation tools divide your contacts according to their contact details and habits. This allows you to send relevant, timely content to the right audience. This can increase engagement and conversions.
• Flexible pricing: Cost is always an aspect to consider when selecting a platform. It is essential to find the features you require at a price you can afford. I believe that the top email marketing services start their prices at a low level and have the capacity to expand. We will look at the number of subscribers you can get as well as the email limit. A great free plan or full-featured trial can be beneficial. This allows you to test the service without being bound by it.
• Highly Deliverable Rates. Finally, the most effective email marketing campaign only works if your messages are read. It is essential to have as many emails land in the inboxes of people as you can. The high rates of delivery depend on an email service that has an adequate infrastructure for sending. Also, you must keep your lists clean and cut down on bounces. Keep your reputation as a sender good.

10 Best Email Marketing Platforms in 2025

Here’s the best part. A thorough overview of the main characteristics, USPs, pros, and costs of the 10 platforms. Based on my experience using these platforms.

1. Brevo: Best for free email marketing

Brevo is an email marketing and CRM platform for small companies, e-commerce brands, marketers, and small businesses. In addition to email marketing, it has CRM, SMS marketing, and transactional emails. It’s ideal for companies that wish to manage multiple channels of communication all in one location. It’s user-friendly and cost-effective. It also comes with a great free plan.n

I’ve always found the process of creating an email marketing campaign with Brevo easy. The drag-and-drop editor for emails is well-designed and easy to use. However, with only 40templates to start with, you won’t receive any design assistance. The marketing automation tools it offers are pretty impressive. It can track website visits, so that you can automate sequences based on visits to websites. It also comes with 12 workflow templates that have been pre-built. They cover lead nurturing, abandoned carts, personal reminders, and more.

Brevo allows you to create multi-channel campaigns that include SMS or WhatsApp messages. Businesses can use Brevo to send transactional emails such as receipts and order confirmations, as well as promotional emails. Also, it comes with an automated sales CRM, meaning you can monitor customer interactions in sales and marketing.

What is unique about Brevo is the amount you can accomplish for no cost. The marketing platform plan for free has 100,000 contacts and allows you to send 300 emails per day. They can be transactional or marketing emails. It is also possible to include SMS as well as WhatsApp messages. It is possible to use CRM tools free of charge, as well.

Brevo plans that are paid for begin at $8.08 per month for up to 5000 emails. One of the unique features of Brevo’s pricing is its extremely high limits on contacts. You can have up to 500,000 contacts, even with the most basic plan. This provides your business with ample space to expand your contact lists without cost.

2. MailerLite: Best for starting with email marketing

MailerLite is a low-cost and easy-to-use email marketing platform. It makes it easy to use and concentrates on email marketing functionality. This makes it perfect for those who want to design and create automated emails. This is especially beneficial for those who are new to the field. Its free version is among the biggest plans around.

I’m a massive fan of MailerLite’s sleek, easy-to-use interface. It’s easy to use. The drag-and-drop editor for email allows you to create professional-looking marketing campaigns as easily as possible. It includes 90+ templates for email that are already designed to get you started.

MailerLite also has forms, a landing page builder, and a basic website creator. These are all equally simple to use.

In terms of cost, the automation tools offered by MailerLite are what I consider to be another strong point: welcome emails and abandoned cart emails, the segmentation of audiences, and much more. You can create sophisticated workflows using numerous actions and triggers. The editor for automation is easy to operate and even suitable for newbies. This is a tool for small to mid-sized companies to create complicated enterprise-level automations.

The MailerLite free plan comes with 10,000 subscribers and 12,000 email messages per month. PayerLite’s plans to help with email marketing start at just $9 per month. This includes unlimited email and three users on the account.

3. beehiiv: Best for newsletters and monetisation

Beehiiv specialises in helping both businesses and creators to make money from newsletters. In terms of capabilities, there are two aspects of the platform. One of them is involved with publishing and creating newsletters. Another is about the growth of your audience and earning money.

Beehiiv is a sleek user interface for creating newsletters. It’s pretty different from the drag-and-drop HTML editors that most email marketing platforms have. It heavily focuses on editors for text. This includes the generative AI features to check edits and offer suggestions. All of these are excellent for improving your newsletter’s content. Also, it makes production more efficient.

The features for monetisation begin by building lists. With Beehiiv, the addition of more subscribers translates to more earnings potential. The variety of tools for lead generation stands out among other email marketing platforms. It allows you to create different kinds of sign-up forms using the standard. It also provides the possibility to create single-click Magic Link subscriptions. The program offers a referral option that encourages subscribers to invite their friends to join. You can also cross-promote other newsletters in order to get users to sign up for your own.

Recommendations are another option to earn money from your newsletter. You can also include affiliate links that are paid for to other publications. Get paid for each referral. Beehiiv also has an advertising network. This is another way of running advertisements in your newsletter and receiving a fee per click. Finally, you can also turn your newsletter into one that is paid for. Beehiiv includes tools for managing the payment process.

Beehiiv prices start at just $43 per month. You can send unlimited emails and get 100,000 subscribers. There’s a basic plan for free with no monetisation capabilities and a limit of 2500 subscribers.

4. ActiveCampaign: Best for marketing automation

ActiveCampaign is one of the top marketing automation systems available. It is also well-known for its high-end features as well as its easy-to-use interface. It’s an excellent choice for companies of any size. It provides everything from simple email marketing campaigns to sophisticated automation. It also includes a powerful CRM.

I find ActiveCampaign fantastic for creating HTML emails, websites, landing pages, and forms. The drag-and-drop editors work like each of the three. They’re easy to use and enjoy lots of control over design. You also have several email templates to choose from. There are also 60templates for landing pages.

ActiveCampaign has its own advantages with its more sophisticated tools. Particularly, it is an automation. With over 900 workflow templates available, it’s tough to imagine the sales or marketing processes that aren’t automated. Conditions and triggers are entirely customizable. You have total control over the workflows you implement and how they operate. It is possible to link the marketing and sales processes. Use Artificial Intelligence-powered, predictive data to pinpoint the most promising leads and send targeted emails.

The ActiveCampaign Starter plan is priced at $16 each month to send 1,000 contacts and 10,000 emails. It offers a 14-day trial that allows you to send 100 emails to 100 contacts.

5. HubSpot: Best all-in-one platform

HubSpot is a massive CRM software suite that is used for marketing, sales, and customer service. Tools for marketing via email are included in the “Marketing Hub which is an effective marketing automation tool. These tools provide everything you require for email marketing. Drag-and-drop editors that are user-friendly for creating email landing pages, emails, and forms. Modern automation tools for personalisation, as well as detailed analytics. You can also conduct SMS as well as social-media campaigns in conjunction with email.

What makes HubSpot excel is its flexibility in the integration of sales, marketing, and service. It’s undoubtedly a good email marketing and marketing automation tool. HubSpot’s USP is the ability to use email marketing alongside sales automation. Or customer service operations. Or eCommerce or content management. It covers all aspects of managing customer relationships.

HubSpot also offers a range of services for companies of any size. The Customer Platform is targeted at small-sized companies. It is a combination of email marketing, automation, CRM, and tools for service. Larger companies can choose and select tools to build their own customised platforms. There is also a free version that comes with the basic versions of all the tools. You can send out emails as well as manage sales pipelines. All at no cost.

HubSpot plans begin at $20 per month. The cheapest plans that include email marketing include 1000 contacts and 5000 emails. The free CRM comes with 100 contacts, 200 emails, 20 landing pages, one pipeline, and features such as a website, blog, social media ads, and live chat.

6. Moosend: Best for small businesses

Moosend is among the most affordable email marketing platforms around. It’s also more than a low-cost, basic service. For the price, the features of the Moosend pack a powerful punch. Particularly, it’s personalisation and automation tools.

The strengths of Moosend are due to UX design. All of the tools are visually appealing, well laid out, and user-friendly. I find it enjoyable to use. It uses the same drag-and-drop editor that can be used to create campaigns, landing pages, and forms. If you’re a new user, you will become comfortable with the tools within a short time.

The automation builder from Moosend is simple and intuitive to use. But it’s also backed by significant capabilities and flexibility. Moosend goes beyond the simple drip sequences. You can create complex workflows that incorporate a variety of situations and actions. There are more than 25 triggers you can choose from. These triggers include web tracking. You can also launch automated processes that are based on the actions of visitors on your site. You can also make use of web tracking to keep track of customer information and create segments. You can also use this to tailor email content.

Another thing I enjoy is that it comes with all Pro features on one paid plan. You pay more for raising the email and contact limits, but not for accessing additional tools. This isn’t the only thing that makes the pricing offered by Moosend easy to understand. It also offers more sophisticated tools at a price that is suitable for any business.

Moosend’s Pro pricing starts at $7 per month with 500 contacts and unlimited emails. There is a free 30-day trial.

7. AWeber: Best for email design

AWeber was founded in 1998 and is among the early mail marketing services. It certainly does many things right to be able to go on for so long. It also has more than one million customers.

AWeber adheres to the traditional method of email marketing. It makes it as fast and straightforward as possible to send stunning emails. It has a user-friendly and simple drag-and-drop editor. It’s backed by a fantastic selection of over 600 email templates.

AWeber goes the extra mile to help support the best design. One of the most notable features is the Smart Designer. It automatically creates templates with a branded design that are based on the URL of your website. Weber also comes with a Canva integration that is built into the email editor. This allows you to create your own designs straight from your email editor. And Canva is just one of the hundreds of integrations AWeber provides.

The automation capabilities offered by AWeber are simple. It is possible to set up basic drip and autoresponder campaigns. However, it lacks an editor for workflows that can be visualised in a graphical format, as well as support for conditional logic.

AWeber’s plans for paid subscribers begin with $12.50 per month for unlimited emails and 500 contacts. There is a no-cost plan that comes with 500 subscribers and 3000 email messages per month.

8. Omnisend: Best for ecommerce

Omnisend is a specialist in email marketing for e-commerce businesses. It is designed to help support sales growth online and integrates with all the major ecommerce platforms.

Omnisend excels at creating campaigns and automation. It’s more than 350 email templates that tend to be more focused on product promotion. However, they’re all of good professional quality. The drag-and-drop editor is simple to use. It also offers plenty of flexibility when it comes to designing styles and layouts. It’s the same as its tools for automation. The configuration of the pre-built workflows is among the simplest I’ve seen. You can send abandoned cart emails as well as welcome series in a few clicks. However, you can also design your own sequences by combining specific conditions and actions.

Automation is a tool Omnisend makes use of to improve the engagement of customers and increase conversions. Another is advanced segmentation. Omnisend makes use of customer data from online store integrations to allow for precise personalisation and targeting. For me, the customer Lifecycle Map feature is a real standout. It assesses levels of engagement for customers in relation to their past behaviour and interactions. The report recommends steps to take to help them progress to the next level.

Omnisend plans start at just $16 monthly for 500 contacts and up to 6000 emails. There’s a no-cost plan that offers 250 contacts, 500 emails, and 500 push notifications.

9. GetResponse

GetResponse has grown over time into an online marketing platform that is complete. Marketing via email services remains at the heart of it. However, it now has different levels of marketing automation as well as content commercialisation.

For an email marketing service, GetResponse is a solid option for small and new companies. It’s reasonably priced and simple to use. Its intuitive drag-and-drop editor for email is equipped with more than 120 customizable templates. You can also create endless landing pages as well as sign-up forms. You can also set up unlimited autoresponders as well as simple sequences that are timed.

Businesses that are growing can access the most advanced automation tools when they reach the next level up. These include conditional workflows as well as web tracking. They allow you to automate segmentation to ensure simple but precise targeting.

GetResponse is also a good option for those looking to increase their revenue streams. Its funnel builder is designed to turn new contacts into customers in a short time. It’s perfect to sell tickets, subscriptions or digital goods. The top tier of GetResponse is focused on creating and selling courses.

The paid plans start at just $19 per month, and include unlimited email as well as 1,000 contacts. GetResponse offers a no-cost plan that comes with 500 contacts and 2,500 emails. It also includes basic email creation and tools for sending. But no automation.

10. Kit: Best for subscriber growth and creators

Kit (formerly ConvertKit) is another platform that is focused on monetisation of newsletters. It’s targeted at online creators such as podcasters, bloggers and influencers. It also provides tools to increase the number of followers and earnings through email marketing campaigns.

Kit’s monetisation options fall into two categories. Earning money through newsletters through subscriptions paid for, recommendations, and promoting and selling digital goods, such as courses. Both begin by building appealing landing pages and newsletters. Kit comes with the standard drag-and-drop HTML builders for both. Its templates are colourful, modern, stylish, and fully customizable. They’re designed to help you reuse existing content efficiently.

Kit connects the growth of the audience and the earnings potential closely. There’s a standard choice of registration forms to collect new subscribers. But the most notable feature of Kit is its Creator Network. This lets users cross-promote their work through partnerships with creators from other countries. You can also earn money from the recommendations of partners. This is mirrored by the Sponsor Network. This assists creators in finding partners for affiliates and brands.

Then, Kit has a great visual workflow builder. It can be used to build conditional logic. You can automate customer interactions as early as the moment they sign up. I particularly like the options for segmentation. Contacts can be tagged in order to show different levels of subscription or engagement. You can also conduct polls or surveys. Use the results to create targeted campaigns.

Kit’s plans for paid subscribers begin at $39 per month for 1,000 subscribers, and unlimited email. There’s a free plan that allows unlimited email as well as 10,000 contacts. The biggest limitation is that you can only create one automation workflow at no cost. Also, Kit makes use of the assets that were created and published in the plan for free to run its own campaigns.

The Best Email Marketing Platforms for Your Industry

This is my opinion on the top 10 platforms for marketing via email, each one on its own. But how do you choose the best one for your marketing efforts? Different services work best for different types of businesses.

So, what are the top options for your specific industry or business? Below, I’ve outlined the top options in six categories.

Best email marketing platforms for small businesses

Small-scale businesses want simplicity and low cost in the email marketing tools. However, they must ensure that they have the functions they require.

• MailerLite is difficult to beat in terms of its simplicity and value. The tools it offers are extremely user-friendly and not too basic. It also has a large free plan.
• Brevo is a combination of SMS, email and CRM functions. It’s perfect for companies that want multiple marketing channels within one low-cost service.
• The Moosend is the most affordable of all. Yet it manages to incorporate the latest automation and personalisation tools.

Best email marketing services with CRM

Customer relationship management (CRM) tools can help businesses with huge databases of their customers make use of data to improve campaigns. And they help to channel marketing results directly to sales. So you have better engagement, higher quality leads and, hopefully, greater sales.

• ActiveCampaign integrates sales CRM and email marketing features. Its most notable feature is its marketing and sales automation. It comes with more than 900 workflow templates that can be customised. It also uses contact information to help target.
• HubSpot is an all-in-one CRM system that is powerful and efficient. It lets you combine email marketing with customer service, sales, and content management. The flexible tools it offers support all aspects of lead nurturing, from sales pipelines to lead nurturing. You are able to mix and match the features you require.
• GetResponse is a flexible and cost-effective alternative. It combines tools for marketing via email automation, funnels, and. Its straightforward CRM and intuitive funnel builder can help small companies convert subscribers into customers.

Best email marketing platforms for ecommerce

Ecommerce companies need their email marketing tool to integrate with their e-commerce platforms. They’re more likely to send promotional emails instead of regular emails. So they prefer to be able to add product listings to the campaigns. Plus, creating landing pages for specific campaigns.

• Omnisend stands out due to its integrations of e-commerce with platforms such as Shopify. It makes use of data from online stores to create segments and specific product suggestions. And it offers many great additional features, such as managing reviews from customers for Shopify.
• ActiveCampaign’s marketing and sales automation tools make it perfect for e-commerce. It integrates with all of the top online platforms for stores. Additionally, it assists with creating a customer-centric journey, nurturing leads and integrating sales-related activities. The precise targeting and predictive analytics capabilities are particularly useful in increasing sales.

Best free and cheap email marketing platforms

A lot of businesses don’t require the bells and whistles of CRM or marketing automation. They require a method to create appealing emails and manage their audience. You can get the basics with a simple list, without having to pay.

• Brevo is one of the most popular free plans that allows 100000 contacts as well as 300 emails per day. It also supports SMS messages, WhatsApp messages, and basic CRM tools.
• MailerLite is extremely user-friendly and inexpensive. Its free plan provides 1,000 subscribers and sends out 12,000 emails per month.
• Moosend does not offer an affordable plan. However, starting at just $7 per month, it’s one of the most affordable email marketing services available. There are no limitations on the number of emails you can send. The quality of its personalisation and automation features makes it an outstanding value.

Best email marketing software for newsletters

Newsletters are a key element of a marketing strategy that includes email. They are great for fostering the trust of your customers. Everyone from solopreneurs to content creators could make money using them as well.

• Making use of this trend, Beehiiv is perfect for monetising newsletters. Its tools are specialised and include referral programs that allow one-click subscriptions, as well as revenue-generating opportunities like affiliate links and ads.
• If you prefer traditional newsletters, MailerLite is ideal for starting out. It comes with a simple email editor, a hefty no-cost plan, and reliable delivery.
• Moosend is ideal for personalising who receives mailers and what they are exposed to. It also allows you to automate follow-ups based on the way recipients respond.
• Brevo provides flexibility with its easy-to-use editor as well as multi-channel marketing. You can follow up on newsletters by having conversations through SMS or WhatsApp. Even feed leads that result from them are sent into pipelines for sales.

Best email marketing platforms for affiliate marketers

Email is a well-known method used in affiliate marketing. It’s an efficient way of promoting affiliate links to an enormous number of people. But you must be cautious about the platforms for email marketing you select. Some don’t permit the use of affiliate marketers.

• GetResponse is a firm believer in affiliate marketing. Many of its tools can be used to support affiliate marketing campaigns. This includes send times optimisation, sophisticated segmentation, and scoring of contacts. More advanced automation workflows are also helpful in intricate affiliate marketing workflows.
• Moosend is more casual in its approach to the affiliate market. But its pricing and automated tools can be ideal for side-hustle affiliate marketers.

Find the best email marketing service for your business

The best software for email marketing is an individual decision. I’ve given a breakdown of the features, costs, as well as the advantages and disadvantages of my favourite 14 options. I’ve also explored how they work for different kinds of industries and types of businesses. Now, it’s time to hand it over to you!

In the end, if I had to pick just one all-around winner in email marketing, it would be ActiveCampaign. It is a user-friendly interface that comes with amazing automation tools. It assists in connecting the entire customer experience from leads to sales. It is also able to keep costs reasonable.

For those who are starting out or SMEs who are conscious of budgets, there are many good choices for value. MailerLite, Brevo, and Moosend are my choices. MailerLite is a top pick due to its simplicity to use. It also comes with a fantastic free plan. However, Brevo’s free plan is more than generous. It includes CRM as well as multi-channel messaging. Additionally, Moosend, the cheapest of all, offers amazing features that are advanced for the cost.

Whatever your business’s requirements are, selecting the best email marketing program is all about finding the right balance. There’s no reason to sell yourself short of features to incur an additional cost. You won’t get good value. Also, keep an eye on the future expansion plans. A year later, switching platforms further down the road can be messy.

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